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In a video series from Conservation International, A-list stars such as Julia Roberts and Harrison Ford personify nature. But will these videos actually change minds? Polar bears are passé. Saving the human species is this generation’s real challenge. At least that’s the message Conservation International is delivering in a public awareness campaign called “Nature is Speaking.” Seeking to inspire young people to help craft solutions to the most pressing environmental challenges of our time, the conservation nonprofit projects a startlingly indifferent message from the earth, forests, and ocean, among other elementals voiced by top Hollywood talent, in a series of visually stunning videos under the hashtag #NatureIsSpeaking.

All the talk of “saving the planet” overlooks one thing—the planet, as abused as it’s been, will be fine in the long run. It’s humans who need saving. The new campaign delivers a strong message from nature—but this time, nature doesn’t take on the woe-is-me demeanor of a victim, but rather that of a tough old-timer finally fed up with the folly of an entitled brat. The message is loud and clear: Nature doesn’t need people, people need nature.

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You can view the series here: 

http://www.youtube.com/user/ConservationDotOrg

 

 

Our Humanifesto:

Nature doesn’t need people. People need nature.

Human beings are part of nature. Nature is not dependent on human beings to exist.

Human beings, on the other hand, are totally dependent on nature to exist.

The growing number of people on the planet and how we live here is going to determine the future of nature. And the future of us.

Nature will go on, no matter what. It will evolve.

The question is, will it be with us or without us?

If nature could talk, it would probably say it doesn’t much matter either way.

We must understand there are aspects of how our planet evolves that are totally out of our control.

But there are things that we can manage, control and do responsibly that will allow us and the planet to evolve together.

We are Conservation International and we need your help. Our movement is dedicated to managing those things we can control. Better.

Country by country.

Business by business.

Human by human.

We are not about us vs. them. It doesn’t matter if you’re an American, a Canadian or a Papua New Guinean. You don’t even have to be particularly fond of the ocean or have a soft spot for elephants.

This is simply about all of us coming together to do what needs to be done.

Because if we don’t, nature will continue to evolve. Without us.

HERE’S TO THE FUTURE. WITH HUMANS.

 

Sources: natureisspeaking.org, www.theguardian.com, www.fastcocreate.com