Originally published in May-June 1997
Solgar, which literally means “sun garden” (sol for sun, gar for garden), is a 50-year American success story. In the last few years, almost every family-run natural foods supplier in the US has been taken over by Wall Street leaving these conglomerates with share-holders to answer to instead of their consciences. And yet Solgar, under the third generation leadership of Rand Skolnick as the Chief Executive Officer and without the cash injections a Wall Street floatation can bring, firmly remains a family business and continues to experience quantum growth and huge success by simply sticking to their 50-year old philosophy: commitment to excellence.
Last March our partners Christian & Marissa, together with Romy and I had the opportunity to visit Rand at Solgar’s World Headquarters in Leonia, New Jersey. Solgar Vitamins is a global company with offices in England (which will soon inaugurate its own world-class manufacturing facility), France, Germany, Iceland, Belgium, The Netherlands, Italy, Portugal, Spain, Israel, Greece, South Africa and Australia. Some people might say a vitamin is a vitamin is a vitamin. But after touring, talking and witnessing everything first hand, we could categorically say Solgar vitamins are a cut above the rest, the “Rolls-Royce” of vitamins. The 50,000 square foot facility in the health food industry. Local FDA officials were invited to witness the world-class facility and they left very impressed!
Another commitment of Solgar that has remained the same throughout their half-a-century of history is their commitment to the independent health food retailers, like HEALTHY OTIONS. Solgar continues to sell its products direct to health food stores rather than through wholesalers and distributors (which means cutting out the middlemen and passing on the savings to the consumers). This is why the Solgar brand of supplements will not be found in drugstores,convenience stores and the supermarket chains.
Live it up,