Make Beauty Natural: Mineral Fusion at Healthy Options Philippines


Natural beauty has been a buzzword in the past few years. Everyone is talking about "clean beauty" as people have become more aware and conscious of the potentially adverse effects of harmful synthetic chemicals that are often found in makeup. Thanks to the increase in shopper demand, there's a new generation of makeup brands with bigger and better ranges, and highly effective products formulated with safe and natural ingredients.


When it comes to natural, clean, and cruelty-free cosmetics, Mineral Fusion is rated No. 1 in the US, and it’s finally in the Philippines!


Healthy Options officially launched Mineral Fusion in the Philippines at Healthy Options Uptown Mall in Bonifacio Global City, Taguig on June 25, 2019. Elizabeth Bartlett, a fully-licensed Aesthetician in the USA talked about the benefits of mineral makeup, tips and techniques in applying mineral makeup, and introduced the whole line of Mineral Fusion makeup products.


Manila’s top beauty bloggers, vloggers, influencers and media graced the event and participated in an interactive workshop and Q&A. The event was also a great time for everyone to experience the brand and try Mineral Fusion’s entire makeup collection and discover some personal favorites.




The Mineral Fusion line of products cover base makeup (concealers, liquid foundation, powder foundation, setting powder), cheek makeup (blush and bronzers), eye makeup (color sticks, eye illuminator, eye liner, eye primer, eye shadow, and mascara), and lipsticks (natural lip butter, lip gloss, lip pencil, and lip tints). The range aims to cover every occasion from day until night. Makeup tools and eye makeup remover also form part of the selection.


Everyone was excited to swatch and try on different shades and tones of makeup products. Makeup beauty booths encouraged guests to try out and experience the products for themselves.



Elizabeth, together with two professional makeup artists and our very own beauty advisors, Camille and Anna, conducted an interactive demo on how to actually use the makeup. A step-by-step makeup tutorial showcased how easy and beautifully Mineral Fusion products blend with the skin.



Interested to join this event? Don’t miss our last 2 mineral makeup workshops with Elizabeth, happening on Friday, June 28, 7PM at Healthy Options Rockwell and Saturday, June 29, 3PM at Healthy Options Shangri-La. To book a slot, visit






Mineral Fusion began as a mineral cosmetics brand in 2006 and has since then become the leading natural cosmetics and personal care brand in the US. Its innovative collection of mineral-rich cosmetics are infused with active ingredients that deliver wide-ranging benefits of minerals to revitalize, nourish and protect. 


All the products are Leaping Bunny-certified, which means they're cruelty-free. They are also eco-friendly and free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances, 100% Vegetarian, and most are 100% Vegan. In addition to its dedication to creating natural, healthy and effective products, the brand is also committed to contributing to the wellbeing of our community – the pursuit of Minerals on a Mission™.  Mineral Fusion is available exclusively at Healthy Options in the Philippines.