our story
Healthy Options is the first and largest all-natural and organic products retailer in the Philippines since 1995,
specializing in premium and natural food and health products.
healthy options history
  • 1995
  • 1996
  • 1999
  • 2005
  • 2017
  • 2018
  • 2019
We opened our first store at the Shangri-La Plaza Mall on October 27, 1995, with just 4 employees. The rest, as they say, is history.
The  Healthy Options Newsletter  was published, and this would later become the Healthy Options Lifestyle News Digest. To this day, our in-house magazine continues to track medical and nutrition journals, research, and conferences, then summarize what is essential for our readers to help them take control of their health.
Our expansion continued, and we opened our first Visayas store in Ayala Center, Cebu. This year also marked the beginning of our partnership with Vitamer Laboratories, a US FDA Registered Pharmaceutical company, to manufacture and package our Healthy Options in-house brand of supplements.
By our 10th anniversary, we introduced our new brand logo, which was designed in the United States. Our Corporate Headquarters were moved from Sta. Mesa to Bagumbayan, Libis in Quezon City.
We expanded our Shangri-La store and launched our beautiful new flagship store concept, created with the help of a premier design agency from Paris. We also transferred to our bigger and better Corporate Headquarters, and we launched our exclusive line of gluten-free and allergen-free private label grocery products.
Our new brand campaign and advocacy, "Our Choices Define Our Future", was launched. Through this campaign, we continued to empower people to take control of their health by: using cruelty-free beauty products, eating organic food, and fighting food waste, all while protecting the world we live in.
The biggest Healthy Options store officially opened at Uptown Mall, Taguig City. With over 30 stores nationwide and counting, our brand continues to grow and achieve our vision of a healthier world, where people enjoy longer, richer, more fulfilling lives by taking control of their health without costing the earth.
our values
believing in the brand vision
authenticity and advocating the brand
caring and respecting our people, customers and suppliers
doing the right thing even when no one is looking​
innovating and having a bias for action​
sense of fun
making a difference, and having pride in one’s work